Public Opinion Strategies

The results of our latest national survey of 800 likely 2012 voters point to eleven percent (11%) of likely voters owning a Twitter account.  And only four percent (4%) say they have accessed their Twitter the day before.
So, who are these voters with a Twitter account? Read more

A younger group: 80% are 18-44 year olds
Slightly more female [...] Read more

By: Dave Wilson
This article highlights key findings from a merge analysis conducted by Public Opinion Strategies of all interviews conducted by the firm on national surveys since 2004.  This merge analysis contains more than 100,000 interviews (and growing) and is a valuable tool for tracking demographic and attitudinal shifts over time.  For more information about [...] Read more

(The article was co-authored by Matthew Jason.)
This is the third in a series of blog entries regarding specific voter demographics in California based on a merge of all the statewide interviews conducted by the California Office of Public Opinion Strategies going back to the beginning on 2004. This merge includes a total of over 31,000 [...] Read more

Public Opinion Strategies completed a national survey of 800 likely 2010 voters (April 19-21, 2009) where we asked a few demographic questions about cell phones and networking sites such as Facebook and Twitter.  As you would suspect only a small percentage (13%) of voters do not have a working cell phone and one-third of likely [...] Read more

(This article was co-authored by Jim Hobart.)
While many of these blog posts have centered on the need for Republicans to focus on improving with Independents, there are several other key subgroups Republicans need to target if they are to begin to enjoy widespread success on Election Day once again. One of these groups is younger [...] Read more